Idea to Execution by Ari Meisel and Nick Sonnenburg

Using their very own wacky real-life example, Meisel and Sonnenburg invite readers to explore the process of building a startup from the moment you have an idea to the moment you successfully turn it into reality. By outlining the necessary steps to success, the authors provide a roadmap that covers everything from drafting your initial business plan to assembling the toolkit that optimizes your business for success.